Aldi - Summer ‘24

Us Brits enjoy just 3.5 days of sunshine per year, so the lead-up to summer is almost as significant as the season itself. We leant into that thought and landed on “Slide into summer” as our concept. Cue hairy middle-aged man on a slip-n-slide, causing havoc en route to Aldi.

Mildly interesting fact: Aubrey Plaza was shooting at the same studio as us but didn’t ask for our autographs. Probably nervous.

TV:

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Aldi - Food Idents