What do you do when Aldi asks for an ownable three-word phrase for in-store POS? Well, in our case, you give them the a fully-fledged brand campaign based on a beloved 90s banger. Because when other supermarkets are claiming they match your prices, it’ll take more than a few shelf wobblers to make shoppers realise it’s a ruse.

Can’t Match This sets the record straight with added sequins: whatever they say, there’s only one supermarket where every price is an Aldi price.